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Non-Tech : E*Trade (NYSE:ET)

ET 17.55

+0.7%

1:47 PM EST

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To: Robert Giambrone who wrote (3464)	8/6/1998 12:17:00 PM
From: jarvis henkle	Read Replies (1) of 13953

the agreement with yahoo & zdnet ... is a good example of what IMO we have to look forward to from ETRADE in the next couple of quarters - both of the deals were very good moves - it increases ETRADE's exposure to investors, primarily newbees who are researching in yahoo, who may not have an account open yet ... i mean - if you are 43 and your son just convinced you to get on the web and signed your soul to AOL for a year, first you notice ETRADE from their AOL ads, and then when you login to yahoo to get some quotes or do some research you see them again - this* is what it takes to get new web users to go out and open inet brokerage accounts with you ... cheers ... jarvis

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