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Biotech / Medical : Eli Lilly
LLY 1,075+0.4%3:43 PM EST

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To: James Baker who wrote (286)8/7/1998 8:00:00 AM
From: peter chin   of 642
 
approval doesnt necessarily mean sales. while europe will be an important market in the future, it accounts for little of lilly's sales at this point with any product they have. in addition, the biggest issue for evista, once approved, is selling preventive medicine. patients and doctors are loathe to treat something that is not present yet. this is one of the biggest issues for lilly with evista.

i do agree that when data like the osteop. data comes in, this can't help but improve sales.

p chin

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