IDC survey-Internet in Europe
Gabriel:
Thanks for the report from Context. I don't know about you but I like what I see.
Now here is an interesting little study by IDC on Internet use in Europe. As the internet usage grows so will DELL in Europe. Notice currently only 12 % or so Europeans buy products via the net,a lot more room to grow,I see huge potential for Dell here.
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Source:International Data Corporation.
IDC Study Finds Half of All European Internet Users Count Home as Their Primary Internet Access Location
New Survey of Over 7,000 European Households Analyzes Internet Usage, Access Locations, and Commerce Among Individuals Across Europe
FRAMINGHAM, Mass., July 23, 1998 --The home is the primary location from which European Internet users access the Internet, according to a study published by International Data Corporation (IDC). This report, based on a May 1998 telephone survey of 7,103 households in seven European countries, reveals almost half of all European Internet users, or 47.9 percent, count their own home among their Internet access locations. This is followed by the workplace, with 40.7 percent of European Internet users accessing the Internet from work. Educational institutions are third with 28.8 percent of Internet users.
This study reveals there are many possible locations to access the Internet today, and many Europeans access the Web from multiple locations. Among the younger Europeans with lower incomes, educational institutions, the homes of friends and relatives, libraries, and Internet caf‚s continue to be important access points.
"As Europeans start to depend on the Internet for completing important daily tasks such as bank account transfers, ticket booking, and timetable lookups, Internet access will have to become more ubiquitous," said Carsten Hejndorf, research manager of IDC's European Internet program. Some hotels are already offering Web access as a paid-for service to their guests, PTTs will be putting up public Internet pay 'phones' in the streets, and post offices, airports, and train stations are installing a growing number of terminals to bring their visitors in contact with e-mail and the Web. "The availability of Internet access will also be heavily affected by the possibility of accessing the Web from many types of devices other than PCs," said Hejndorf. "These devices include TV set top boxes, smart screen phones, smart hand held devices, mobile phones, and even cars."
More Mainstream Internet User Profile
The European Internet user of today has many faces -- and although young, male, and highly educated within a certain customer segment is almost a guarantee of high Internet penetration -- the total European Internet user base in fact features more users outside than within this narrow description.
There are significant country differences in Internet user profiles. More developed Internet markets such as Sweden, Denmark, and Norway, display much more mainstream demographic characteristics than less developed Internet markets such as Italy and France, e.g. higher proportions of Internet users that are female, low-income, and without university backgrounds. For example, women make up 40 percent of the Internet user population in Sweden, compared to only 23 percent in Italy.
High Internet Access Rate
Fifty-nine percent of European Internet users are frequent users who access the Internet more than once per week. The remaining 41 percent are occasional users. The most frequent Internet users are found in Sweden, which is also unrivaled as the country with the highest overall Internet penetration among the seven countries surveyed. Second runners up are Norway and Germany, while France and Denmark display the lowest usage frequencies.
Slow Internet Buyer Penetration
Only 12.1 percent of all European Internet users currently use the Web for buying products or services for their personal use. With 18.7 percent, Germany clearly leads the pack in Internet buyer penetration, followed by Italy and the U.K. Denmark ranked the lowest in Internet buyer penetration with only 4.7 percent.
IDC's research reveals the profile of the European Internet buyer differs considerably from that of the general Internet user. Buyers tend to be more mature Internet users who use the Web very frequently from home and/or from work. Male Internet users are also more likely to shop on the Internet than female Internet users. |
