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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.59

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To: S.Pete who wrote (12968)	8/9/1998 1:47:00 AM
From: umbro	Read Replies (3) of 164684

Laziness subdues desire for privacy Bullish article on AMZN's recent acquisitions: [ sfgate.com ] Highlights: When all three businesses are united, they make a perfect fit. Think about it: If you registered with PlanetAll, Amazon now can use the contact and calendar information you provide it. "Your mother's birthday is in seven days," Amazon can remind you. "Would you like us to send her a book from her "requested' list? Or would you like to shop the Web for chocolates or computer supplies instead?" ... "Convenience is bar none the number one reason that consumers buy on the Net," said Tschong. "This has been proven by at least two completely separate studies," he said. "Customers want the service and convenience that personalization provides. They want things to come to them; they don't want to have to go out and look for it." What is holding back the people who do not like to give out data on-line, said Tschong, "is the few bad experiences that some customers have had -- mostly with the on-line porn industry," infamous for its overcharging of credit cards. "But American consumers want to trust vendors," he said. "They want to give data because they think that it will benefit them." To really understand what benefits are possible, a little imagination goes a long way. Article written by, Rebecca L. Eisenberg (mars@well.com) is a San Francisco writer who lives at www.bossanova.com /rebeca/. Net Skink appears every other Sunday in The Examiner.

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