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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Kevin Millecam who wrote (5777)12/12/1996 7:42:00 PM
From: Joe Antol   of 42771
 
Hi Kevin, re: William Donohoo. I too would like to thank you, but....

I'd like to say there isn't much I can add to what Eric Strohmeyer
put so eloquently:

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>> Any sucessful marketing program is difficult to orchestrate and one that is as decentralized as this one may run into problems getting the same message out to all customers.

I do not claim to be an expert of any sort in this field, but as an observer I would like the company to provide more details (to their shareholders and customers)of the overall organizational structure for key management (both 'line' and 'staff'). This would include (1) product responsibilities, (2) customer service responsibilities, (3) company alliance and VAR integration support...etc. Without disclosing propriatery information, it would be useful to know the dollars budgeted and/or number of people assigned to each of these specific departments. <<
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And Kevin, here's what Paul Fiondella has to say about this subject
(Paul is talking to Eric):

>> Your post mentions Danahoo is director of marketing for IntranetWare and he also reports to both VP of Marketing and the (product line) Group.

If you talk to Troop again perhaps you could ask him to explain Novell's organizational chart. He told me that there was no corporate marketing focus only a product line focus. Now it sounds like they also have some kind of matrix management style. Is their VP of Marketing some kind of personnel officer! <<
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And me? Well, I'm confused <smile>.

You see Kevin, the problem I am having is with Peter Troop's phone call to Eric. That is, putting Mr. Donohoo in a well.... category of just another, you know, just a Product Manager (amongst 100 or so..).

What you really didn't answer in your response to Eric was MY question. I'll ask it again.

Is Donohoo's position "LINE" or "STAFF". And what, and how far does his decision-making power go within the organization? Do his actions and or DECISIONS have a direct effect on Sales and Promotions? Does he personally interact with major VARS? What is his budget?

You get the idea, don't you Kevin?

Thanks for your help.

Regards,

Joe...<but he has a VERY nice resume' though>
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