EGGS Surplus Auction gets more competition
DealDeal.com Announces Bid-And-Win Program
PR Newswire - August 10, 1998 09:17
Leading Online Auction Launches Exciting Innovation That Rewards All Bidders
TACOMA, Wash., Aug. 10 /PRNewswire/ -- Online shoppers now have more fun and get better deals than ever at dealdeal.com , an online auction run by online retailer iDEAL International, Inc. of Tacoma, WA. The online auction is pioneering an innovative customer incentive and loyalty program called Bid-And-Win. According to the program, every bidder who places a bid automatically wins a random amount of DealBucks(TM), the auction's proprietary cybercurrency. Winning bidders, in turn, use their DealBucks prizes to bid on products. The Bid-And-Win program represents a technological and marketing breakthrough in online retail.
The online auction format, first pioneered by OnSale.com (Nasdaq: ONSL) and developed by SurplusAuction.com (Nasdaq: EGGS), offers a more competitive and entertaining shopping experience than the online catalog format. In part because the shopping experience is thrilling and addictive, the online auction format is now a run-away-hit among online shoppers.
The Bid-And-Win program represents a significant innovation in the development of the online auction format because it makes the format even more exciting. Like a Las Vegas style slot machine, the DealDeal.com auction engine now randomly awards every bid with a DealBucks prize! After placing bids, bidders now wait in heightened anticipation to see how many additional DealBucks they have won. Prizes are as large as 500 DealBucks!
About iDEAL International, Inc.:
iDEAL International, Inc., an online retailer similar to Amazon.com (Nasdaq: AMZN) or Cyberian Outpost (Nasdaq: COOL), is headquartered in Tacoma, WA. As a leading consignor-based online retailer, the company has formed partnerships with manufacturers, distributors, and wholesalers of top brand computer, electronics, sporting goods and consumer products. Currently, the online retailer offers products by Microsoft, SONY, Compaq, Sharp, Spalding, and many other leading
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