* Pivot Rules, Inc. Will Open Online Store Ahead of Schedule *
Monday August 10, 8:30 am Eastern Time
Company Press Release
Pivot Rules, Inc. Will Open Online Store Ahead of Schedule
NEW YORK--(BUSINESS WIRE)--Aug. 10, 1998--Pivot Rules, Inc., (NASDAQ:PVTR, PVTRW/BSE:PVR, PVRW) announced today that it has begun beta testing Bluefly.com, its revolutionary Internet retail store, and is more than six weeks ahead of schedule.
As a result, the Company will accelerate the launch date and open the store by the end of August. A sneak preview of the Web site, bluefly.com, is scheduled for the press on Tuesday, August 11, 1998.
''After months of secrecy surrounding the development of the Web site and it's launch date, I am excited to announce the early arrival of Bluefly.com, our innovative e-commerce store and shopping experience. The significant benefits of a first mover's advantage have not been lost on us. We've been working around the clock to launch the Web site in record time,'' says Ken Seiff, Chief Executive Officer.
Bluefly.com is owned and operated by Pivot Rules, Inc., a NASDAQ public company. Bluefly.com will be the most enjoyable way to shop for top designer and name brand apparel and accessories at savings of 25 to 75 percent off of retail prices. The online merchant will offer a meaningful alternative for consumers looking for savings, convenience, selection and customer-friendly service. The Web site will provide an innovative shopping experience with interactive content, including fashion tips, trends and advice.
This press release may include statements that constitute ''forward-looking'' statements, usually containing the words ''believe'', ''project'', ''expect'', or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB, including, but not limited to certain risks relating to consumer acceptance of the Internet as a medium for purchasing apparel, the startup nature of the Internet business, the capital intensive nature of such business (taking into account the need for advertising to promote such business), the successful hiring and retaining of personnel, the dependence on third parties and certain relationships for certain services, the dependence on continued growth of online commerce, rapid technological change, year 2000 issues, online commerce security risks, governmental regulation and legal uncertainties, management of potential growth, the Company's lack of experience in such business, unexpected changes in fashion trends and the potential for competitors with greater resources to enter such business.
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Contact:
Pivot Rules Inc., New York
Ken Seiff, CEO
212/944-8000, Ext. 25
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