NewKidCo, In Perspective?: "Sony, Nintendo Sales Soar After Price Cuts"
"...Sales of video-game systems have nearly doubled in the two months since the Nintendo 64 and Sony's PlayStation 5000 series assumed a lower price.
According to figures from The NPD Group, Port Washington, N.Y., unit sales of Sony and Nintendo's video-game systems increased almost 100 percent from May to June. Analysts said the PlayStation continues to outsell N64 by about 2-to-1. Each manufacturer dropped its system's suggested retail price from $149 to $129 in early June.
Since the price change, PlayStation hardware and software sales have increased by 30 percent to 100 percent, depending on the week, said Jack Tretton, vice president of sales, Sony Computer Entertainment of America. "The numbers are very, very hot for what would normally be about the slowest time of the year," Tretton said..."
source: © 5:53 PM EDT, Mon., Aug. 10, 1998 Computer Retail Week 207.240.177.145 |
