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Gold/Mining/Energy : ATNA ( v.atn t.atn)

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To: Blake who wrote (318)8/11/1998 12:15:00 AM
From: phoenix_investor   of 509
 


An interesting comment on future retail gold demand is included in a
PR from Lukfook, a leading Hong Kong jewellery retailer released
today.

PROSPECTS

Hong Kong

As the slack economy continues, the Group's first priority is to survive
in business. But to survive better and prepare for the
economic recovery, the Group will continue to further expand the
market share through our extensive and effective promotion
campaigns together with proven cost control measures and
management supervision system. We aim at maximizing sales per
square
feet for existing sales floor. Therefore, we will streamline our
operations and consolidate our existing 14 retail shops.

From July 1998, the quota for tourists from the PRC to Hong Kong
has been increased by 30 per cent. Most of the PRC Chinese
hold a traditional view on gold as a durable and valuable product. They
frequently purchase gold-related products when they pay
visit to Hong Kong because of superior product design and reliable
reputation of Hong Kong gold jewellery retailers. Consequently,
we expect their demand for gold jewellery will grow steadily in future.

The PRC

The gold jewellery market in the PRC is still in an infant stage and has
not yet opened to foreign investors. According to The
Chinese Gold & Silver Exchange Society of Hong Kong, an average of
6,000 residents share one gold jewellery shop in Hong Kong
whereas about 150,000 residents share one gold jewellery shop in the
PRC. Hence great opportunities are available to gold jewellery
retailers once the PRC opens its gold market.

With the trademark registered in the PRC, the Group accelerates its
preparation for entering the gold jewellery market there by
means of increasing brandname exposure.

The PR was accessed from
irasia.com




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