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Technology Stocks : Intel Corporation (INTC)

INTC 35.10

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Nov 19 3:59 PM EST

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To: mauser96 who wrote (62177)	8/11/1998 1:33:00 AM
From: stak	Read Replies (2) of 186894

>>>I read elsewhere that the home PC penetration in the US hasn't changed much since the price declines. If correct, this may mean that a majority of Americans don't want or don't need a computer, even if it costs less than $1000. Maybe the price level to attract a lot of new home customers is much lower,in the range of the cost of a TV. <<< Can anyone lead me to a source for finding out the ASP of PC on a month to month basis from 1996. Also ASP values on a quarterly or annual basis for pre-1996 PCs? Does anyone know a source for finding out the market penetration of PCs on a month to month basis from 1996? I believe that PC penetration is at 45-46% in the US at this time, but I would like to confirm this figure. A steepening of the penetration curve post 1997 would indicate that the $1,000 level is significant to buyer resistance. A $500-800 range for PCs may be necessary to drive penetration over the 50% level. Ultimately, a $200-300 range will be needed to drive over an 80-90% penetration in the US.

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