General Instrument and TCI Deploy GI's One-Millionth Interactive Digital Set-Top
GI & TCI Celebrate Consumer Acceptance of Digital Interactive
Platform with the Commercial Deployment of GI's
One-Millionth Digital Cable Set-Top
HORSHAM, Pa. and ENGLEWOOD, Colo., Aug. 11 /PRNewswire/ -- General Instrument Corporation (NYSE: GIC) and
Tele-Communications, Inc. (TCI) (Nasdaq: TCOMA; TCOMB), celebrated the installation of GI's one-millionth digital cable
set-top, marking consumer acceptance of the industry-leading interactive digital cable platform. The landmark set-top was
installed today at a home on TCI's Digital Cable system in Dallas, Texas.
With the installation of the millionth digital set-top system, the Sharp family of Dallas, Texas received an enhanced video
product that uses advanced compression technology to deliver more TV entertainment channels, parental control, and an
on-screen navigator that includes a customized programming menu.
With the celebration of this one-millionth installation, Dave Moss, GI's Director of Sales, together with Mark Morrison,
General Manager of TCI Cablevision of Dallas, presented the Sharp family with a free television set, a variety of promotional
items from digital programmers, and six months of free cable from TCI.
"We're really excited to have this new service in our home, and to be the one-millionth digital family. Especially with our son,
the educational channels and the parental control of TCI Digital Cable adds value and is a big plus as part of this expanded
package," said Lisa Sharp, a Dallas TCI customer.
"We're very pleased with the positive and overwhelming consumer acceptance of our digital platforms and technology. This
one-millionth consumer digital set-top deployment is a significant benchmark in the widespread consumer acceptance of this
new technology," said Denton Kanouff, VP of Marketing, Digital Network Systems for General Instruments. "This milestone
represents the opportunity that cable operators are seizing to stem the tide of competition, provide consumers additional value
and choice, and to drive new revenues from their systems."
"Our customers have embraced the benefits of digital cable technology, including the added entertainment choices and the
convenience of the parental control devices, which all add to the value of our digital package," said Tom Beaudreau, VP of
Digital Operations for TCIC, the cable operations arm of TCI. "We chose to partner with GI because of our confidence in the
digital technology and in the benefits that digital services bring to us and the consumers that we serve."
"The Dallas market is growing and the need for more entertainment choices has been a key to the success of digital here," said
Mark Morrison, TCI's general manager in Dallas. "We're honored that the Sharp family is the one- millionth digital customer
installed and look forward to offering this product to all of our customers."
GI's interactive digital cable systems offers a rich feature set including real-time RF return, MPEG-2 digital video, Dolby AC3
Digital audio, and the ability to integrate seamlessly with embedded GI analog systems. With over 600 installed digital systems
passing over 28 million North American homes, GI has unmatched experience and leadership in delivering interactive digital
cable. With shipments of over 1.6 million digital interactive set-tops to date, GI's current generation digital interactive set-top,
the DCT-1000/1200, provides the industry with a powerful platform capable of delivering a wide range of applications such
as Video-On-Demand, Internet access, e-mail, community networking, electronic program guides and more. GI maintains a
commitment through its Horizon Developers program to help advance the integration of new services onto GI's digital platform
and enable operators to deploy an ever-increasing array of revenue-generating services on their GI digital platforms.
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