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Non-Tech : Southwest Airlines (LUV))

LUV 32.46

+3.0%

Nov 7 9:30 AM EST

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To: Sam Citron who wrote (61)	12/13/1996 9:19:00 AM
From: Michael Peterson	of 299

Hub & Choke vs Got the point. That's a long story. And Point to Point is not simply a matter of scheduling. It's a more complex package which is why WN is the only carrier to do well with it. We had a Point to Point Stategy at Air South and Generated 17-18 cent yields. Then we implemented Hub-By-Pass (stupid name) which was 'point to point'. and the yields went to hell.

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