Automobile Protection Corporation - APCO -
Announces Exclusive Marketing Relationship
With Simoniz USA, Inc.
ATLANTA, Aug. 12 /PRNewswire/ -- Automobile Protection Corporation (Nasdaq: APCO - news) announced
today that it has entered into an exclusive marketing relationship with Simoniz(R) USA, Inc.
The famous Simoniz(R) brand, established in 1911, includes exterior and interior car care products, such as paint,
fabric and carpet protection.
APCO has become the exclusive automobile dealer channel marketer for Simoniz(R) products that will be offered
by dealers to their customers. The program will be offered under the name of EasyCare(R) Environmental Car
Care Products by Simoniz(R).
Larry I. Dorfman, President/CEO of APCO stated: ''We are extremely pleased to partner with an historic name
brand like Simoniz(R). Most of the dealerships we work with offer some type of appearance and protection
product to their customers. Our research has indicated that our strong EasyCare(R) dealership relationships
combined with the widely recognized name of Simoniz(R) will be very well received by our current dealers as well
as dealerships we want to develop relationships with. This program provides consumers with protection against
environmental damage to the vehicle's paint. The Simoniz(R) product is applied to the vehicle and Simoniz(R)
warrants that should the vehicle have damage caused by acid rain, tree sap or bird droppings...the three types of
damage not covered by most factory warranties, Simoniz(R) will pay to repair the damage. The Simoniz(R)
warranty is fully insured by a major ''A'' rated insurance company which adds to dealer and consumer confidence
in the product.
''We see this as a very logical tie in to our EasyCare(R) vehicle service contract product line, which provides
consumers with mechanical breakdown protection. EasyCare(R) now can provide the consumer with complete
protection for their vehicle investment. This program broadens the range of products we can offer to automobile
dealers using our established distribution system.''
William M. Gorra, President/CEO of Simoniz(R) USA, Inc. stated: ''As a leader in vehicle appearance products,
we sought out a distribution partner that brought to the table the same level of quality, service and integrity we do.
APCO's EasyCare(R) product is recognized in the automotive industry as the most comprehensive, best serviced
product of its type and we are truly excited about this partne |
