biz.yahoo.com
Apple Launches Its Largest Marketing Campaign Ever for iMac
New iMac Television Ads Premier This Sunday
CUPERTINO, Calif., Aug. 13, /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL - news) today announced it is launching the largest marketing campaign in the Company's history for iMac, with paid media advertising totaling over $100 million during the remainder of the calendar year. iMac, Apple's new consumer computer, goes on sale nationwide this Saturday, August 15, and new iMac television commercials will premier nationally this Sunday, August 16.
''iMac does for Internet computing what the original Macintosh did for personal computing. Macintosh let anyone use a computer and iMac lets anyone get on to the Internet quickly and easily,'' said Steve Jobs, Apple's interim CEO. ''We're launching this campaign because we want the world to know that iMac is the computer for the tens of millions of consumers who want to get on the Internet easily, quickly and affordably.''
Great design, clear marketing, stressing ease of use.
Yogi |
