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Technology Stocks : Apple Inc.

AAPL 273.80

+0.2%

3:59 PM EST

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To: J R KARY who wrote (16620)	8/13/1998 5:39:00 PM
From: Andrew Danielson	Read Replies (2) of 213177

<<with paid media advertising totaling over $100 million during the remainder of the calendar year.>> That's a huge advertising budget! For a company that many are doubting can handle high production volume, they seem to be saying "bring it on!" A lot of what goes into investing in a company like AAPL is trusting the people running the ship. I believe Jobs would not be launching such a massive media blitz if he didn't feel sure he could meet demand. They know the pre-order numbers, and my sense is that the quote about having "tens of thousands of iMacs on store shelves" at launch takes into account the pre-orders. I'd hate to see a media-blitzed launch with no available machines except for those who preordered. Ouch. Andrew

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