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Technology Stocks : SYQUEST

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To: Don Wellington Jr. who wrote (7016)8/13/1998 5:58:00 PM
From: David W. Taylor  Read Replies (2) of 7685
 
Yes, I'm a software engineer and familiar with the market that Syquest is in. Their products have always been the cheap alternative. Recently they have been selling for below cost.

Reminds me of Joseph Heller's book Catch 22, where Milo MinderBinder buys eggs on the Italian mainland and sells them at a loss on Pianosa.

He makes up the difference through volume.

Bottom line, a company can sell a single product at a loss, if that loss is covered by profits and more from the remaining products.

The SparQ is shoddily made and still being sold at a loss. Since it is, in effect, their only product and they are paying for an advertising campaign, these folks took a leaf out of Heller's book and let all of their US employees go!

Who needs employees costing you money, when the executive management team can lose money this quickly and efficiently.

Toast.
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