The Children's Beverage Group (TCBG) Message Board

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Non-Tech : The Children's Beverage Group (TCBG)

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To: mystifier44 who wrote (1457)	8/14/1998 1:15:00 AM
From: Steve Cox	Read Replies (2) of 2452

Great research Myst. Hopefully no one will miss the article on Brain Forest at the Expo. Comparing notes on the Minute Maid link and the one on our Brain Forest: Minute Maid plans on fruit juices in 6.75 fl oz marsupial pouches with a new easily insertable straw and a lip to catch the overspill when squeezing. Brain Forest has "rip it sip it" ( no insert problem cause we're already there ) in 8.45 fl oz. Minute Maid then starts bragging: The new Blast pouches stand 63/8 inches tall vs. CapriSun's 5.5 inches. As a consequence, the facing of Minute Maid's blue-on-yellow corrugated 10-pack is 3/4 of an inch taller and 3/4 of an inch wider than Kraft's yellow-on-blue box. I don't know about you, but when I shop if two product choices have the same price (say $1.99 /10 pack) and one contains 6.75 fl oz per pouch (Minute Maid) and the other 8.45 fl oz. (Brain Forest), I go with the larger #. So Minute Maid, "My ______ is bigger than yours!" Like the line at the expo describing Brain Forest: One of the more interesting packages spotted at the show. Steve

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