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Technology Stocks : Cisco Systems, Inc. (CSCO)

CSCO 77.52

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To: Gerald Walls who wrote (16079)	8/17/1998 2:59:00 PM
From: L. Adam Latham	Read Replies (3) of 77400

All: Don't know if this has been posted. Cisco to launch TV ads: cnnfn.com SAN JOSE, Calif. (Reuters) - Cisco Systems Inc. said Monday it is launching its first television advertising campaign this month. The Internet networking company didn't disclose the exact cost of the campaign. A series of 30- and 60-second spots will appear on major national TV networks starting Aug. 24. Cisco said its campaign will focus on the power of the Internet and the role it has played in empowering a new generation of consumers around the world. "One of our goals is to convey Cisco's key role in this new Internet world, and convey the 'urgency' and 'opportunity' behind this change," said Keith Fox, Cisco vice president of corporate marketing. Cisco aims to elevate its brand image as the global Internet communications leader and expand its customer base and appeal with the new ads. The television spots will complement Cisco's print and on-line ads. San Francisco-based marketing firm Goldberg Moser O'Neill created the ads. Cisco (CSCO) shares were trading up 5/8 at 97-1/16 in midday trading.

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