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Technology Stocks : MRV Communications (MRVC) opinions?
MRVC 9.975-0.1%Aug 15 5:00 PM EST

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To: Richard Birecki who wrote (10072)8/17/1998 11:27:00 PM
From: WebDrone  Read Replies (2) of 42804
 
Richard, CSCO is going for subliminals.

So few engineering decisions are made on technical merit. Really, that's my experience.

The stuff that can be clearly demonstrated as superior is a "no brainer", and just happens. The decisions are made on intangibles, such as "Is it better to have raw horsepower and low cost, or name brand, proprietary software"

Could be MRVC vs. CSCO, or Unix vs. NT. These decisions are based on what people want to do, not on quantitative merits.

So Cisco pumps up it's brand awareness. If advertising didn't work, it wouldn't be so prominent. That's my opinion- but I have been know to drink supermarket cola.

WebDrone
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