Help me make you more $$$. I was reading this article in thessaSOURCE page about how there is a perceived dearth of software for the Mac:
thessasource.com
Despite the wonderful array of software and hardware available at
the CompUSA Macintosh stores, many titles still are hard to find.
Several readers report they have gone to the Windows software
sections and taken hybrid CD-ROM titles and put them in the Apple
store where they should have been in the first place. The reality is
simple: the Macintosh world has been so used to ordering software
via mail order, the retail scene has been sorely neglected. But most
consumers almost instinctively head to their local software boutique
when looking for new software, and many new Macintosh users
could be disappointed. Apple Computer understands this, and hoped
that by focusing on CompUSA, the retail environment would
improve. Oddly, it has. Despite having only one retailer, CompUSA
delivers a great shopping experience for Macintosh users. Staff
problems plague certain stores, but it is certainly better than most
other places. In addition Macintosh users have somewhere to go
instead of the way it used to be, with only a small aisle of Macintosh
software in various stores. If every store looked like that, the
perception Macintosh software is not out there becomes real to most
consumers. So, what to do? Since no one knew just how much
software was available, perhaps Apple should focus some marketing
efforts in conjunction with its developers to sell Macintosh software
while educating the public about its availability. The iMac certainly is
a wonderful computer, but if everyone considers it to lack software,
how many can you convince? Share your thoughts on the issue in
our reader forum.
It seems to me this is an opportunity waiting to be taken. Most of the people I know who buy software get it cheaper on the net. Duh. Of course! That's what the net is: information - what's cheapest.
Apple could set up an online store that could be both comprehensive and an advertisement for what is available. They wouldn't necessarily sell it cheaper, just sell comprehensively all of it.
One of you humans should call Steve now.
Just a thought.
Doren |
