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Biotech / Medical : Chromatics Color Sciences International. Inc; CCSI

CCSI 25.01

-16.0%

Nov 6 3:59 PM EST

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To: JanyBlueEyes who wrote (4436)	8/19/1998 2:09:00 PM
From: Peter V	Read Replies (1) of 5736

More functionality and a better product does not always equal higher sales. BMW's have better power, handling, safety, features, and resale value than most Chevrolets, yet which company sells more cars? Samuel Adams arguably makes a better beer than Budweiser, but which sells more? The expensive Italian restaurant in your town is better than the Olive Garden, but which has more patrons? Beta was vastly superior to VHS, but VHS got better distribution due to its willingness to license, providing low-cost VCRs to consumers, and where is Beta now? In any case, however, unless the product is available, you can't sell any.

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