TCBG stepping up to bat.
Thursday August 20, 2:07 pm Eastern Time
Company Press Release
SOURCE: The Children's Beverage Group, Inc.
The Children's Beverage Group, Inc. Makes An Unsolicited Cash Offer To Purchase Nestle's 'Juicy Juice' Product Line
NORTHBROOK, Ill., Aug. 20 /PRNewswire/ -- The Children's Beverage Group, Inc. (OTC Bulletin Board: TCBG - news) has tendered an unsolicited cash offer to Nestle S.A. to purchase their ''Juicy Juice'' brand of 100% juice drinks. Terms were not disclosed.
''Juicy Juice'' is the number one brand in the 100% fruit juice drink category in America, currently representing a 28% market share.
The Children's Beverage Group's President & CEO Jon Darmstadter says that, ''By combining the number one 100% juice drink with TCBG's innovative 'rip it sip it' straw-in-the-pouch packaging, we will be able to capitalize on an outstanding opportunity to bring our proprietary packaging to 'Juicy Juice's' existing marketplace. This product would be the first 100% fruit juice product offered to consumers in a liquid pouch package. Additionally, we will have the ability to cross over into the 10% fruit juice market in combining our proprietary package with a brand-loyal name in order to compete with brands like Hi-C, Minute Maid, Pepsi's Tropicana brand and Kraft/Capri Sun, becoming a major player in the highly competitive children's market.''
''The synergy is remarkable,'' adds Darmstadter, ''and the opportunity gives TCBG a brand-loyal name, combined with our private label business, the ability to become one of the three largest manufacturers of aseptic juice products in America.''
The Children's Beverage Group is a unique beverage company directed at the billion dollar plus children's beverage market. Established in 1995, the Company's mission and goal has been to create cutting-edge products using the latest in packaging technology under its trademarked ''BrainForest(TM)'' spring water and fruit juice product line. It features a patent pending, self- contained fluid dispensing system known in the trade as the ''rip it sip it(TM)'' system. The Company's products will be marketed this Fall by national retailers like Wal-Mart and Winn-Dixie. The company will be featured on the nationally-broadcast television program ''Emerging Public Companies...the Story Behind the Symbol'' on August 29, 1998. |
