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Non-Tech : The Children's Beverage Group (TCBG)

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To: Fast_Eddie who wrote (1561)8/20/1998 2:59:00 PM
From: Saltheart  Read Replies (1) of 2452
 
Well Fast Eddie, I'm impressed. You sure did call it and earned a measure of credibility in my eyes. However I just have one question...Why in the heck would Nestle sell the "Juicy Juice" brand name to TCBG? It has 28% market share for Gods sake! I'm sorry, TCBG just does not have the resources (cash) to make this even remotely attractive to Nestle.

It almost sounds like a PR ploy or an attempt to bring the "RipitandSipit" package to the attention of Nestle. Might not be a bad idea but IMHO there is no way Nestle will sell the brand name. I think the package is what TCBG is selling here.

Saltheart
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