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Non-Tech : The Children's Beverage Group (TCBG)
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To: LemonHead who wrote (1595)8/20/1998 11:11:00 PM
From: Cavalry  Read Replies (1) of 2452
 
lets talk about todays release first ok
tcbg values libby's at about 50 mil.
very important to remember this is like a snap shot of a moving train,
not just where juicy juice is important to look at where they have been and where they are going
important to do the same with kraft
start with these numbers
kraft 97 market share 36% 98 50%
juicy juice 97 share of 100% juice 36%
98 share 28% " "
kraft is winning, nestles is losing because of pouch, tcbg is the answer
cavalry
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