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Non-Tech : The Children's Beverage Group (TCBG)
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To: Shoot1st who wrote (1605)8/20/1998 11:40:00 PM
From: Cavalry  Read Replies (1) of 2452
 
mr hero and danskin, why it is similar to tcbg and juicy juice?
in the 80's danskin was an obscure division of playtex.
mr hero through esmark holdings executed a buy out of danskin from playtex.
playtex was a giant company and danskin was an obscure division which playtex gave no effort torwards promoting.
for esmark danskin was all the world and was given the attention it deserved and grew it into an industry name. juicy juice is a nothing little thing for nestles making maybe 2-3 mil profit a year if that,
with tcbg pouch and dayman deal juicy juice could become a major player similar to dansk.
cavalry
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