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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 220.66

+1.6%

Nov 21 9:30 AM EST

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To: e. boolean who wrote (14203)	8/21/1998 1:00:00 AM
From: Bill Harmond	Read Replies (4) of 164684

>>Their [Amazon's] only hope is that they can prevent the internet from carrying out its ruthless rationalizing of the marketplace. They will not be able to do that, no matter how many shopbots they control or set up alliances with: the internet will be free, anarchic, and inexorable. Most consumers prefer branded goods and services and will pay more for them because of confidence reinforcement. It's the first law of marketing, and it has been proven over hundreds of years. Consider America Online, the highest-priced ISP. Under your theory of market rationalization, AOL's membership should be imploding but it obviously isn't. Until proven otherwise Amazon is the online-retailing category-killer, and as it scales its offerings it will benefit from increasing returns. I think Amazon will amaze you, and the stock is telling the story.

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