I think Apple will go down tomorrow because of this.
Maybe. But it could go up based on this.
From: Reuters News Service: <http://www.techserver.com/newsroom/ntn/info/082098/info9_7148_noframes.html>
ComputerWare, San Francisco Bay Area retailer with 10 stores, did exit surveys of 500 customers who purchased the iMac at its stores.
The surveys showed that nearly 15% of the buyers of Apple Computer Inc.'s iMac were buying a computer for the first time.
Perhaps more interestingly, 13% of the buyers were replacing a Windows-based personal computer.
So fully 28% of retail iMac purchasers were not "the Mac Faithful", but rather people who did not own a Mac, or never owned a computer at all.
According to News.com today:
...assuming this trend continues and the percentages hold up, iIf Apple sells 400,000 iMacs by the end of the year -- which is at the lower end of analyst estimates -- that would translate into about 50,000 units shipped to "converted" Windows users.
If first-time buyers are included, that would jump to 120,000 users who have been won over to the Macintosh.
The poll was conducted by Market Metrics, a Los Gatos, Calif.-based market research firm, specializing in retail and distribution sales tracking.
Ian Bruce New York, NY
"Resistance isn't futile?" -- Hugh of Borg |