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Technology Stocks : Apple Inc.
AAPL 259.35+0.1%Jan 9 9:30 AM EST

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To: Robert Smith who wrote (17005)8/21/1998 10:44:00 AM
From: IanBruce  Read Replies (1) of 213182
 
I think Apple will go down tomorrow
because of this.


Maybe. But it could go up based on this.

From: Reuters News Service:
<http://www.techserver.com/newsroom/ntn/info/082098/info9_7148_noframes.html>

ComputerWare, San Francisco Bay Area retailer
with 10 stores, did exit surveys of 500
customers who purchased the iMac at its stores.

The surveys showed that nearly 15% of the buyers
of Apple Computer Inc.'s iMac were buying a
computer for the first time.

Perhaps more interestingly, 13% of the buyers were
replacing a Windows-based personal computer.

So fully 28% of retail iMac purchasers were not "the Mac Faithful", but rather people who did not own a Mac, or never owned a computer at all.

According to News.com today:

...assuming this trend continues and the
percentages hold up, iIf Apple sells 400,000
iMacs by the end of the year -- which is at
the lower end of analyst estimates --
that would translate into about 50,000 units
shipped to "converted" Windows users.

If first-time buyers are included, that would
jump to 120,000 users who have been won over to
the Macintosh.

The poll was conducted by Market Metrics, a Los Gatos, Calif.-based market research firm, specializing in retail and distribution sales tracking.

Ian Bruce
New York, NY

"Resistance isn't futile?"
-- Hugh of Borg
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