The Children's Beverage Group (TCBG) Message Board

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Non-Tech : The Children's Beverage Group (TCBG)

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To: Shoot1st who wrote (1663)	8/21/1998 8:10:00 PM
From: DianaX	Read Replies (1) of 2452

>>Pastuerization kills life as well as bacteria. Destroys enzymes and then requires nutrients to be replaced.<< Ah, but the genereal public is not as well informed as you are! Most people see the label "100% juice" and believe it is as good as fresh squeezed. Point being, if TCBG gets 100% juice AND has the convenient packaging, don't you think nutrient-conscious parents will buy all they can? This is precisely why Pepsi is going for the Tropicana/OJ market. When consumers see the label "PURE JUICE-NOT FROM CONCENTRATE" (such as in the Tropicana Pure Premium) they "believe" it is like "fresh squeezed" and contains all the natural nutrients. And CONVENIENCE plays a strong hand in today's hurry-up world. Few people, if any, squeeze their own OJ, let alone "squeezing" their own aapples & grapes etc. Diana

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