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Pastimes : Stop the Bastardization of Our Favorite Songs!
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To: DianaX who wrote ()8/23/1998 3:24:00 PM
From: DianaX  Read Replies (2) of 67
 
A DISSENTING VIEW FROM A LURKER:

When it comes to pure advertising logic, the choice of music is based on demographics... Baby boomers identify with the music of their generation, so if the product or service is targeting them it will use their music to stir the emotion. There may be a twinge of regret from most folks when they hear favorites on a commercial, but I have to admit I loved the Raisins commercials that featured "Heard It Through The Grapevine." Didn't bother me, and now that I think about it, neither did "Anticipation" while I watched Heinz ketchup creeping toward me on the screen. Yes, there's much to be said for original music, and in my work, I try to do that, but when old songs are used intelligently or creatively, I applaud.

And don't forget, there's usually a healthy payoff to the creators of the song. Don't they deserve it?

-- Phillip
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