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Technology Stocks : Intel Corporation (INTC)
INTC 34.72-2.3%3:59 PM EST

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To: gnuman who wrote (63178)8/23/1998 7:04:00 PM
From: Jim McMannis  Read Replies (3) of 186894
 
Gene,
"Tom Pulley re:<Today I pick up the paper and the Celeron 333's are everwhere > Thanks for the input. I totally missed it when I glanced through the paper. I have been watching for new Celeron-A PC's. I hope the consumer is smart enough to know that these are Mendocino based and are the next generation chips"

This is most interesting. After I took my usual Sunday jaunt to Best Buy, Circuit City and CompUSA. It became apparent that the Celeron A or Mendocino is just going to be called the "Celeron" and in some cases it said w/128k cache. To the average consumer it's really not distinguishable. It appears that this is the way Intel wants it.
Reading between the lines, this suggests that Intel is SCARED to death that the Celeron A will cannibalize the Pentium II and they want to maintain a perception distance between them.
After talking with an Intel rep for some time this is the impression he gave me as well. This guy, fresh from Santa Clara did nothing but spew out the same spiel we hear on the Intel thread about different chips at different price points. Sounded like a broken record until he mentioned he was scared about the Celeron cannibalizing the Pentium II.
It appears that Intel wants the Celeron to sell but is in a quandry on how well it will sell vs the Pentium II. No real effort at all to distinguish the Celeron A from the Celeron except in a few adds it mentions the 128k cache in the fine print. On the other hand, with the bad name the Celeron has, it seems like Intel would have made the difference more apparent. It's almost like they want it to sell but but really don't want it to sell "that" well. In addition they don't really want you to know that the Celeron A is darn near as fast as a Pentium II.
Sure looks like they are holding their breath on this one.
When I asked the Intel rep about this all he could do was start up with the price point thing and that buying a Pentium II was more like an investment since you might need that extra power down the line when new software comes out. I laughed. The FPU on the Celeron A is probably no more than 5-10% slower than the Pentium II at best.

Best deal of day was a Celeron 333 with monitor and printer at CC for
$1000.

I'm beginning to wonder why Intel even needs to make any hoopla about introducing this chip.

Jim
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