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Pastimes : Stop the Bastardization of Our Favorite Songs!
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To: DianaX who wrote (10)8/23/1998 11:32:00 PM
From: DianaX  Read Replies (1) of 67
 
Subj: Agreement and Rebuttal to the "Lurker"
Date: 8/23/98 9:40:56 PM Eastern Daylight Time
From: Blazynski

I agree with Phillip that the "Heard It Through The Grapevine" ad to promote California raisins was unique and innovative. But, it was also captivating because it signalled the introduction of "Claymation" characters which were charming and new. Plus, the song fit the product.

I also thought the use of "Anticipation" was a good one that fit the product as well.

However, what has become typical in this country is to glom on to what has already been proven successful and to dilute it into a mundane, cliche status. The problem is that in the recent ads, none of the songs seem to fit the products and, unlike the California Raisins and the Heinz ketchup ads, are devoid of any redeeming creative quality - so much so that I can't even think of one commercial right now that is using music, so forgettable are the commercials.

It seems that commercial time is glutted right now with uninspired advertising, although I, too, think that the Special K commercial is EXCEPTIONAL. Their accompanying print ad is also really well done. I'll bet both were conceived by women ad execs.

It is heinous to desecrate the pure memory of "Over the Rainbow" to sell Dial soap - especially since it's a deodorant bar. Would you have felt better if it had been an ad for Ivory with a really cute baby? I doubt it, but perhaps it would have softened the blow.....

Your comrade in the crusade against mundanity,
sandra

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The above was from an e-mail sent to me by another non SI member. If you are a "lurker" please feel free to e-mail me your responses at : xanaid@yahoo.com & I will paste to this board!

DianaX
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