PEP -- Time to buy? Message Board

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Non-Tech : PEP -- Time to buy?

PEP 147.56

+0.9%

Oct 30 3:59 PM EDT

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To: Demetre Deliyanakis who wrote (343)	8/24/1998 7:51:00 AM
From: Demetre Deliyanakis	Read Replies (1) of 392

I may get my buy order filled today at $32. Wendy's International has signed an agreement with Coca-Cola to be its exclusive soft drink supplier over the next 10 years. Wendy's will force its franchisees that use Pepsi to switch to Coca-Cola. Currently about 15% of Wendy's stores serve Pepsi. Pepsi says that they will make a counter offer to Wendy's. This will cost them quite a bit of money. KO will contribute about $133 million to Wendy's advertising campaign. This is negative news for PEP because they have been trying to expand their fountain business. However, I still think that the stock is good value around $32. The news is good for WEN because PEP may offer them more money than KO.

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