DoubleClick Acquires Quebec's Soussy Network; Expands French Speaking Audience and
Grows DoubleClick Canada Network
PR Newswire - August 24, 1998 08:15
TORONTO, Aug. 24 /PRNewswire/ -- DoubleClick Canada a subsidiary of DoubleClick Inc. (Nasdaq: DCLK), a leading provider of comprehensive global
Internet advertising solutions, today announced that it is acquiring the major assets of Soussy, a Quebec-based network of French Web sites. Effective immediately,
Netgraphe, publisher of six of the Web sites on the Soussy Network, will transition to the DoubleClick Canada Network. In addition, the DoubleClick Canada
office in Montreal will be operated by the former Soussy sales team, along with other sales staff to be named at a later date.
Kevin O'Connor, Chairman and Chief Executive Officer of DoubleClick says, "Advertisers want a single-stop solution to reach the international audience. The
acquisition of the Soussy network significantly strengthens DoubleClick's position in Canada and extends our reach to French-speaking Web audiences worldwide."
The Soussy Network is comprised of leading Quebec-based French sites, including La Toile du Quebec (http://www.toile.qc.ca), the largest directory in Quebec,
Economedia (http://www.economedia.com), a business news site, and Multimedium (http://www.mmedium) a technology-focused site. The six Netgraphe sites will
become part of the DoubleClick Canada Network. DoubleClick is currently in the process of transitioning the other Web publishers from the Soussy Network to the
DoubleClick Canada Network.
The DoubleClick Canada Network, which was launched in the fall of 1997, includes leading Canadian sites such as AltaVista Canada (http://www.altavista.ca),
Shift.com (http://www.shift.com), TSNSCOUT (http://www.tsnscout.com), and Big Charts (http://www.canada.bigcharts.com). "With an estimated 1.5 million
French speaking Internet users in Quebec, we are committed to providing a total Canadian Web advertising solution," says Wendy Muller, General Manager of
DoubleClick Canada. "These new French sites enhance the size and selection of the DoubleClick Canada Network and allow our advertisers to broaden their reach
to include an even greater Canadian audience."
"DoubleClick has proven its success operating in the global marketplace," said Marc Copti, General Manager of Soussy. "We recognize the value DoubleClick
provides advertisers and publishers and why national and multinational clients turn to DoubleClick to reach their target audience. We're confident our French sites
and publishers will benefit from DoubleClick's state-of-the-art technology and its relationship with advertisers worldwide."
About DoubleClick Inc.
DoubleClick, Inc. (http://www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers.
Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick
globally serves an average of 81 million ads per day reaching more than 40 million Web users worldwide. DoubleClick, Inc. has headquarters in New York City and
maintains offices in Paris, Hamburg, London, Tokyo, Madrid, Milan, Oslo, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and
Silicon Valley, and currently intends to expand into additional European countries and the Pacific Rim.
About Netgraphe
Netgraphe inc. is the editor of La Toile du Quebec, Quebec province's Web Index; Memento, news oriented e-zine; Multimedium, daily e-zine about information
technologies; Megagiciel, index and e-zine about softwares and games; and Economedia, economics and finance daily e-zine. Netgraphe's sites are among the most
popular and most visited web sites in the province of Quebec. Launched in May 1995, La Toile du Quebec is the premier and most important Internet resources
index in the province.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned
that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider
the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.
DoubleClick launches another web marketing solution, DoubleClick Local(TM), enabling advertisers to reach their local customers on a Network of high quality
Sites.
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