Audio Book Club, Inc. Announces Online Marketing and Sponsorship Agreement With
GeoCities
Business Wire - August 24, 1998 08:38
BOCA RATON, Fla.--(BUSINESS WIRE)--Aug. 24, 1998--
Audio Book Club Remains Focused On Growth Via The Net
Audio Book Club, Inc. (AMEX: KLB), today announced it has signed an innovative online marketing and sponsorship agreement with GeoCities (Nasdaq: GCTY),
the largest and one of the fastest growing communities of personal Web sites on the Internet. Under the terms of the agreement, Audio Book Club will be the
audiobook club seller on GeoCities and will manage several unique promotions throughout the GeoCities community.
Audio Book Club will be prominently featured in GeoCities' Athens neighborhood, which focuses on literature, writing, education and philosophy. GeoCities will
maintain a co-branded Audio Book Club area within the Athens neighborhood and will market the availability of Audio Book Club's products to members who
request the information. As part of the agreement, Audio Book Club will also provide a special housewarming gift to all new homesteaders who join the GeoCities
community.
"GeoCities is a vibrant and growing community of Internet users, one which we feel is a powerful audience for Audio Book Club to be allied with," said Norton
Herrick, Chairman and CEO of Audio Book Club, Inc. "We are confident that growth in our membership and revenues will be positively impacted by the agreement
with GeoCities as we continue to seek similar opportunities on the Net."
The GeoCities site (www.geocities.com) attracted more than 14.8 million unique visitors, and generated more than 925 million page views, according to Relevant
Knowledge in June 1998 and Nielsen I/PRO in May 1998, respectively. GeoCities was the third most trafficked site on the Internet among home users in June
1998, according to Media Matrix.
Audio Book Club, Inc. is a direct marketer of audiobooks through membership clubs which market and sell audiobooks via the Internet at
www.audiobookclub.com and www.BooksAloud.com, and by mail order. Since commencing operations in January 1994, the Company has engaged in an
aggressive membership recruitment program to establish a core Audio Book Club member base of over 350,000 members and to continually expand its member
base.
This release is covered under the "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Certain information included in this release
that are not historical facts are forward looking statements that involve a number of known and unknown risks and uncertainties, including but not limited to, the
Company's ability to successfully implement a strategy of continued growth and other risks detailed in the Company's registration Statement on Form SB-2 and other
Securities and Exchange Commission filings. The Company's actual results, performance or achievements may differ materially from any future results performance
or achievements expressed or implied in any forward looking statement.
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