Pfizer Sells 15,000 Viagra Pills in Switzerland in 1st Month
Bloomberg News
August 24, 1998, 11:21 a.m. ET
Pfizer Sells 15,000 Viagra Pills in Switzerland in 1st Month
Zurich, Aug. 24 (Bloomberg) -- Pfizer (Schweiz) AG said
it sold about 15,000 Viagra pills in the first month since
its introduction in Switzerland, in what Pfizer said is the
country's most successful launch of a new drug.
The unit of Pfizer Inc., the world's sixth-biggest
drugmaker, said the impotency pill generated wholesale revenue
of 1.1 million Swiss francs ($726,000) in the first
month, suggesting retail revenue was 2 million francs.
Switzerland was the first European country to approve Viagra,
and Pfizer began selling the drug there at the end of June.
Viagra this week faces scrutiny by a committee of European
Union drug regulators, who'll recommend whether the European
Commission, the EU's executive arm, should approve the sale of
the drug, according to Philippe Edouard Brunet, an EU drug
regulator.
Viagra got the backing of the European Medicines
Evaluation Agency, an expert panel that advises European
regulators on drug approvals, on May 29. Final approval from
the commission usually comes two to three months after EMEA
approval, Brunet said.
--Reto Gregori in the Zurich newsroom (411) 224 4111/ph |
