Women.com and Infoseek Make Getting Healthy Easy
PR Newswire - August 25, 1998 06:45
Sponsorship Features Comprehensive Health, Fitness and Nutrition Information Online
SAN MATEO, Calif., Aug. 25 /PRNewswire/ -- People tired of wasting time searching for practical online health and fitness
resources can now save their time for a workout at the gym and go to Infoseek's Health Channel, featuring award-winning fitness
content from the Women.com Network (www.women.com). In the relationship announced today by the two companies,
Women.com will be the premier sponsor of Infoseek Fitness, located on the Health Channel. On this site, users will find a
well-balanced sampling of features, news and practical resources from the Women.com destination site Prevention's Healthy
Ideas (www.healthyideas.com).
"Now," said Ned Desmond, the vice president of content and editorial at Infoseek, "finding resources that contribute to the whole
family's well-being is no sweat. Women.com's health and fitness content is the perfect fit with Infoseek's Health Channel."
Reflecting the easy-to-use Infoseek interface, the Health Channel will refresh visitors daily with quick and nutritious recipe
suggestions, 20 minute workouts and tips to relieve everyday stress. By bringing these useful resources to users' fingertips,
Infoseek and Women.com take the complication out of healthy living.
"Women.com's commitment to making it easy for women and their families to access quality-of-life resources is a great match for
Infoseek," said Marleen McDaniel, Women.com's president and CEO. "We look forward to a long, healthy relationship."
About Women.com Networks
Founded in 1992, Women.com Networks (www.women.com and AOL keyword: women.com) was the first online company to
recognize the potential of women on the Web. Today, Women.com is the number one content destination for women, attracting
more than two million visitors each month. Since the 1995 launch of flagship site Women's Wire, the company has grown into a
network of content and community sites, serving women at different life stages and with diverse interests. Women.com has
strategic alliances with major communication companies including Media One, Rodale Press, Hallmark and Bloomberg L.P. With
the signing of Infoseek, Women.com has distribution partnerships with eight of the top 10 most traveled sites on the Web.
The company produces Women's Wire (www.womenswire.com), Beatrice's Web Guide (www.bguide.com), Prevention's
Healthy Ideas (www.healthyideas.com), Stork Site (www.storksite.com), MoneyMode (www.moneymode.com) and Crayola
FamilyPlay (www.familyplay.com). The company's headquarters are in San Mateo, CA.
About Infoseek
Based in Sunnyvale, Calif., Infoseek Corporation (Nasdaq: SEEK) is a connected media company and a leading Internet
navigation service that is designed to be everyone's first choice on the Internet. In addition to the Infoseek Internet service,
Infoseek licenses its Ultraseek Server search and navigation software to companies for their own intranet, extranet and Internet
sites.
By offering intelligent channels and one of the world's largest directories of Web sites organized by topic, Infoseek provides
consumers with a familiar and meaningful search experience in addition to accurate, high-quality search results. Infoseek has
commerce and/or content arrangements with entities that include Auto-By-Tel, Borders Group, Inc. (NYSE: BGP), CMP Media,
Inc. (Nasdaq: CMPX), Datek Online, Inc., Microsoft Corporation (Nasdaq: MSFT), PeopleLink Inc., Bell Atlantic (BEL), UPS,
and Reuters. Infoseek's World Wide Web site and Internet navigation services can be accessed at infoseek.com. For
more information on Infoseek's software portfolio, visit software.infoseek.com.
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