China Forecast, Advanced-Forecasting-HuiCong (thanks to John Rosser)
Message 5580319
New Report Unlocks China's PC Market Secrets & Reveals Opportunities
CUPERTINO, Calif.--(BUSINESS WIRE)--Aug. 24, 1998--Results of unique and new research released by Advanced-Forecasting-HuiCong (AFHC) were revealed to the U.S. market for the first time today.
Over 1.5 million PCs were sold in mainland China in the first half of 1998 -- a 27% increase over the same period last year. Local Chinese vendor Legend continues to lead sales to date, followed by three U.S. brands -- Compaq, IBM and Hewlett Packard.
The findings are based on a representative survey of more than 2,000 PC resellers and nearly 100 PC manufacturers in over 30 mainland China cities. These resellers account for over 35% of the total sales volume in mainland China during the first half of 1998.
According to the report, "The Chinese PC market in the First Half of 1998," the PC market in China has been expanding quickly, in contrast to many world regions experiencing a slowing in PC consumption this year.
Consequently, the Chinese PC market is emerging as an important market. "China's share of the worldwide PC market may exceed 3% this year," said Dr. Fu Peng, chief analyst for AFHC. "However, influenced by the Southeastern Asian monetary crisis, China's purchasing capability is not as strong as it was during the past two years, demonstrated by a slowing sales of notebooks and servers."
The survey, updated twice yearly, also includes insight on pricing, channels, advertising, and analysis of the popularity of certain brands in the Chinese market. In addition to historical data and forecasts through the year 2010, the comprehensive report analyzes features of the Chinese market and key strategies to penetrate it.
"The survey tells us that PII 266 type PCs have taken the largest market share in China market during the past six months; this will be very helpful when we make our next marketing decision," commented Mr. Yang YuanQing, vice president of Legend Group and president of its PC
Division.
Advanced-Forecasting-HuiCong is a joint venture of Advanced Forecasting, a leading forecasting Silicon Valley company, and HuiCong, China's largest high-tech market research and advertising group. The company delivers qualitative and quantitative information on market trends via subscription services, reports, and offers a variety of customized consulting services.
--30--jh/sf* dc/sf
CONTACT:
Advanced-Forecasting-HuiCong
Dr. Fu Peng/Dr. Moshe Handelsman, 408/725-2964
WWW.adv-forecast.com |
