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Non-Tech : LIFEWAY FOODS (LWAY)
LWAY 22.58-0.8%3:59 PM EST

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To: Steve Cox who wrote (249)8/25/1998 2:38:00 PM
From: Steve Cox  Read Replies (1) of 352
 
This is my interpretation of the significance of the Basics Plus 20,000 qts. (full shipment) bought by a distributor:

Lway has been marketing BP for months now. Probably small deliveries to certain locations testing it's ability to sell. In our last talk with Mike a couple months ago he said it's in the tri state area of N.Y., California, Chicago, the Twin Cities and midwest - St. Louis.
In yesterday's conversation he sounded very proud of the full shipment. I was confused at first thinking it was going to the Ukraine. He said it was to go "all over the U.S." So it seems BP does sell. And I'm sure Mike has known this months ago because he told me he's purchased $350K in additional machinery to gear up for the demand for BP. Also from the 8/12 PR:

As a result of the successful promotion, there was an increased demand for Basics Plus(TM). The new demand required the Company to purchase additional equipment for processing this revolutionary dairy beverage designed to promote gastrointestinal health.

Retailers and distributors are knocking at our door at the Food Expos. Mike's exact words were " there's great interest for BP". And it looks like the cash register is starting to ring as evidenced by this shipment.

Hopefully Lifeway is finally back on track to increase gains in revs and earnings to attract investors again now that we have the products and production capacity. It's been a long 15 months since the PR announcing the LWAY/GGEN deal. I believe it will be worth the wait.

Steve
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