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Technology Stocks : Compaq

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To: Chuzzlewit who wrote (31664)8/27/1998 2:43:00 AM
From: FR1  Read Replies (2) of 97611
 
I note one item that is not covered in these conversations and that is point of purchase sales. If I am a freshman college student and I need a computer, I am probably going to go to the school store and touch one. I am standing there at the store and looking at a CPQ 330, trying out the programs, listening to the stereo speakers and I can see this is what I want. It is more than fast enough for all my needs (I am not rendering a sequence in Toy Story).

A friend tells me I can get a DELL 400 for the same price by mail order. Slightly more speed is probably not the decision making item. Service and knowing what you got probably is. I can walk home with this machine today and be back this afternoon if anything goes wrong.

Oh yeah, it is true that DELL's prices get around by word of mouth - so does word of their 35% or so DOA computers. The word is that DELL screws them together and ships them real quick. The customer acts as the bench tech that burns in the assembled computer and replaces the bad boards, etc.

I own both stocks but pretending that computer stores are history and they are all going to be out of business tomorrow is just not reality.
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