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Strategies & Market Trends : Roger's 1998 Short Picks

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To: Marty Rubin who wrote (13246)8/28/1998 6:26:00 PM
From: Michael Berkel  Read Replies (2) of 18691
 
Today I shorted KO. M. Lynch downgraded the stock yesterday. It will get hurt by Asian + Russian + South American troubles. No doubt about it. The company is growing at a much slower pace than the 50x 1999 price/earnings currently justifies. I expect other analyst downgradings to follow suit in the next 2-3 weeks.
Granted, the worldwide brand awareness might be worth 30x earnings,
but as soon as Wall Street fully realizes that the valuation is actually still much too high, the air will flow out of this one and we will be 15 points down from here.
Your comments are appreciated!
Michael
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