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Technology Stocks : WAVX Anyone?

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To: Marty Lee who wrote (3764)	8/29/1998 10:56:00 AM
From: Brian Dooley	Read Replies (1) of 11417

PR on Channel Competition: Software goes Beyond in branding push. Beyond.com is moving quickly to capture on-line software sales using Amazon's mind muscle. Presumably this middleman approach to software selling mean consumers will pay more rather than buying direct from the software companies on their wave-enabled PCs? Will the marketing value/appeal (product-support-information, price, place, promotion) provided by Beyond's branding efforts and service surpass that offered by the software vendors themselves? Wouldn't software vendors want to place their products in the most attractive internet marketspaces? Thoughts? dailynews.yahoo.com By Craig Bicknell SAN FRANCISCO (Wired) - Net software retailer Beyond.com has a single mission in the coming months: Get the brand out. ''In five years, someone's going to have the No. 1 market share of a $10 billion market,'' said Beyond.com CEO Mark Breier. ''Our imperative is to grow fast and make sure we own that space.'' This week, the company changed its name from Software.net and launched a multimillion-dollar ad campaign. Breier brings his ''seize the nascent market'' mentality from Amazon.com (Nasdaq:AMZN - news), where he was vice president of marketing. He joined Beyond.com (Nasdaq:BYND - news) in April, just two months before its initial public offering.

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