| MARKET UPDATE: HAVE THE FUNDAMENTALS
 REALLY CHANGED?
 
 By Peter D. Henig
 Red Herring Online
 August 31, 1998
 
 "I'll bet you we see 3,000 before we see 9,000,"
 said Rick Berry, director of research for J.P. Turner,
 following Monday's vicious market selloff. Major
 indices fell 6 to 8 percent in high trading volumes.
 
 The Dow at 3,000? Are the fundamentals really that
 bad?
 
 While the bond market has benefitted from investors'
 flight to quality, pushing the yield on the 30-year
 Treasury bond down to 5.26 percent -- the lowest
 level since the government began selling them in
 1977 -- the broader markets have been getting
 crushed.
 
 The Dow Jones industrial average fell 512.61 to
 7,539.07, the Standard & Poor's 500 fell 68.23 to
 958.91, and the Nasdaq Composite Index, a
 barometer for technology stocks, dropped 140.53,
 or 8.6 percent, to 1,499.15, its largest one-day drop
 and well below its opening 1998 level.
 
 The advance-decline ratios were even more
 miserable, with declining issues outnumbering
 advancers by more than 7 to 1 on the New York
 Stock Exchange, and 6 to 1 on the Nasdaq. Only
 20 companies made new highs on the NYSE on
 Monday, compared to 1,204 new lows, while on the
 Nasdaq, there were 1,483 new lows to 4 new highs.
 The Russell 2000 index of smaller companies
 dropped 20.59 to 337.95.
 
 The fundamentals of what?
 But just what are markets' fundamentals? It depends
 on what you mean by the term.
 
 "When I say fundamentals, I mean earnings and
 interest rates," says Charles Crane, market strategist
 of Key Asset Management.
 
 But, amid the current carnage, determining what
 exactly the other "deteriorating market fundamentals"
 are has become quite confusing.
 
 For example, market analysts are in broad
 agreement that as a trading partner, an obliterated
 Russian stock market, a deteriorating Russian
 economy, and a devalued Russian ruble are, for the
 most part, irrelevant. Yet, the important and
 disconcerting issue of Russia's uncertain political
 destiny as a world superpower is fundamental news
 to be reckoned with.
 
 While news, is it a market fundamental worthy of
 dragging all stocks and all sectors lower?
 
 Not to Mr. Crane, who draws a line in the sand at
 what can, and should, have an actual impact on
 corporate earnings and gross domestic product.
 
 "It's not like Russia was one of the horses leading us
 to the promised land," says Mr. Crane. His concerns
 are more centered on Canada and Mexico, the
 U.S.'s more immediate trading partners. Their
 currencies are plunging while their economies, tied to
 our own, continue to worsen.
 
 "I saw earnings growth at 3-5 percent this year, and
 4-6 percent next year, and while those have
 deteriorated, the interest rate on the long bond is so
 low that there's now an argument for undervalued
 stocks," says Mr. Crane. "Investors bought too
 much on the way up, and have sold too much on the
 way down."
 
 And while Mr. Crane and other market watchers
 admit that the international fundamentals have set the
 market on edge -- "Hong Kong is a bit mushy," says
 the analyst -- now they urge investors to examine
 fundamentals that truly matter.
 
 "Trade represents about 12 percent of GDP," argues
 Mr. Crane, "but even a 50 percent drop in trade,
 which would never happen, couldn't have as huge an
 impact on our economy as everyone is now acting
 like it could."
 
 The real fundamental to watch is consumer spending.
 
 "Consumers represent two-thirds of the GDP and if
 they crawl under a rock, then that's what would have
 a major impact."
 
 Not so fast
 Not everyone agrees, however.
 
 "This is the inchoate rumblings of a bear, and I ain't
 talkin' a Russian bear," says Mr. Berry. "I'm talking a
 worldwide recession bear."
 
 To say that Mr. Berry is bearish is to put it mildly.
 The market analyst has set a near term target of
 4,460 on the Dow -- "Just look at the monthly chart
 on the Dow going back to 1989," says the analyst --
 and argues that this decade-long bull market move
 to 9,000 is over.
 
 But somewhere in between Mr. Berry and Mr.
 Crane lies a whole other range of analysts who don't
 even want to predict a near term direction.
 
 "I think it's a fool's game to predict specific market
 direction in the short term," says Ryan Jacob,
 research director for the IPO Value Monitor. "What
 we're seeing is a vicious correction taking a lot of
 fluff out of the market, but this international fear is
 not going to effect a lot of these companies."
 
 Mr. Jacob, like Mr. Crane, contends that what
 drives his sell decisions are sector- and
 company-specific changes.
 
 "You've got to be able to endure the pain," shrugs
 Mr. Jacob. "If the economy shrinks, there definitely
 is an effect, but even then, I don't think it will be that
 much."
 
 For his part, Mr. Jacob and Mr. Crane say they will
 stay relatively fully invested, holding some cash but
 not much even as they see bellwether stocks get hit.
 
 Monday was the day when bellwethers got more
 than hit; they got obliterated. Whether it was
 Compaq (CPQ), America Online (AOL), or Lucent
 (LU) as the top-volume losers on the Big Board, or
 Dell (DELL), Cisco (CSCO), Intel (INTC) or
 Microsoft (MSFT) on the Nasdaq, or even the
 brand-name Internet stocks like Yahoo (YHOO) or
 Amazon.com (AMZN), the market showed no
 mercy.
 
 For his part, Mr. Berry could care less.
 
 "Words can't describe how bearish I am," says the
 analyst. "This is the real thing, and while you're at it
 short some Coke (KO). Get it?"
 
 Why is it always Coca-Cola?
 
 redherring.com
 
 I hope your prediction is right Ray.
 
 Regards, Jeff
 
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