Chris,
In my opinion, unless we know specifically (detail by detail) what services FNTN is offering and how they are/will be marketed, working up any pro forma is, pardon the cliche, "mental masturbation".
On the other hand, if you do have specific / detailed information; not only about FNTN, but also about the clients, decision makers (and competitors) and, how that "hit list" is ranked, we could come up with some numbers that might have some meaning as it would apply to sales. However, only an insider can provide information on the expense (cash spent and other payment terms) side of the equation.
Once such a document is produced, if it is not of the quality that would be of benefit to the competition, it has been almost a waste of time.
It's like trying to find your way out of an underground cave, in the dark, without a flashlight or compass; much less, a long string.
Just my opinion,
.......-jp |