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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Mark Hill who wrote (294)	9/2/1998 7:58:00 PM
From: Gordo	Read Replies (1) of 768

Mark, If you get a hold of Rod, I would like to know: 1. How are they planning to "deliver and install" their new mattress product all over North America. Isn't this going to be prohibitively expensive to staff up people to do mattress installations? Will they have to have branch offices all over North America, or will they incur huge travel costs? 2. With the 6 week free trial, when do they recognize revenue for the sale - before or after the six weeks are up? 3. Where are they at in terms of launching the mattress commercials - i.e. how many markets are they currently showing them in? What has been the initial response? What is their rollout plans for additional markets? Those are my key questions. Any answers you get and post would be appreciated. gord

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