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Gold/Mining/Energy : Direct Focus Inc. (DFXI)
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To: Mark Hill who wrote (294)9/2/1998 8:18:00 PM
From: Clement   of 768
 
Thanks Mark & Gordo,

I think Gordo pretty much covered the biggest questions I had...

I'm afraid I don't know much about the mattress market... the first reason that Bowflex attracted my attention was that I could see myself actually buying one as a young professional. So I guess this means watching some late night infomercials to see who the competition is (that might be a question: how large is the mattress market and who are their primary competitors -- I remember seeing one who pretty much dominates late night movie television).

I'm also guessing that they won't be rolling it out across the board (geographically) but I think Gordo's question as to which markets they will focus on covers that (I tried calling the 1-800 number but it's not reachable from my area -- which is Ontario).

I'm beginning to actually wonder when Bowflex's sales will start to slow down -- I wonder if they would answer any questions as to when they project that to occur.

I'll try to read up and watch the latest in mattress technology/marketing that'll be sure to cure me of my insomnia <g>... so if I have any questions, I'll be sure to ask you.

Thanks in advance,
Clement

PS it's amazing that we've kept pretty much everybody who used to post I think... even more amazing is the ride up -- and that I think DFX is still pretty undervalued -- p/e of 7.93?!? and the TSE whose p/e is 20... and for a stock whose earnings have been growing at such a rapid pace... DFX still seems like a pretty good no brainer as long they market this product well -- incidentally, what shows is it putting the ad on?
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