I've got the numbers in US dollars now:
DFX Year End Dec 31 Shares: 9.5M US$ 1,000s Q/Q-1 Q/Q-4 Earnings/ Period Sales Earnings Sales Sales Sales % % % 98Q2 12,237 2,203 11 235 18 98Q1 11,051 2,526 52 280 23 97Q4 7,251 1,264 19 204 17 97Q3 6,073 610 66 141 10 97Q2 3,654 381 26 65 10 97Q1 2,908 261 22 109 9 96Q4 2,388 189 (5) 8 96Q3 2,520 300 14 12 96Q2 2,215 270 59 12 96Q1 1,394 87 6 Last 4Qs 36,612 6,603 18 EPS 0.70
98Q3 (est) 14,400 2,592 18 Notes: July 98 sales C$7.5M = U$4.8M
My 98Q3 estimate is quite conservative, 3 times July sales and 18% earnings. I haven't estimated any sleep system sales. The trailing EPS becomes 0.90.
I notice that the 3 commercials all address the "2 people sleeping in the same bed with different comfort needs" issue. This is probably the best market segment initially. It's also their most expensive model.
I would ask DFX if they're also looking at the "one bed used by many people" issue, ie. hotel and guest rooms. I've never slept in a hotel room that had an adjustable bed, but I've slept in many that had uncomfortable beds.
IMO, DFX won't be in this price dip for long.
Regards, Gofer |