Press release: biz.yahoo.com
Wednesday September 2, 5:20 pm Eastern Time
Company Press Release
Skyline Multimedia Entertainment, Inc. Announces Co-Marketing Pact With
Internet's Infospace.com
Deal Marks Theme Entertainment Company's Expansion Into Tour Industry
Services
NEW YORK--(BUSINESS WIRE)--Sept. 2, 1998--Skyline Multimedia
Entertainment, Inc. (NASDAQ: SKYL - news) today announced that it has
entered into an exclusive co-marketing agreement with Redmond,
Washington-based Infospace.com , one of the Internet's leading providers
of search engine applications and services.
According to Skyline's Co-Chief Executive Officer Jay Berkman, recently
hired to spearhead the Company's marketing and business development
strategies, ''This is a tremendously important deal for us, and marks
the first of several strategic alliances that we plan to announce in the
weeks and months ahead. The joint venture with Infospace is particularly
exciting, as it is intended to serve as the foundation for Skyline's
immediate expansion into providing a broad range of both Web-related and
location-based tour and travel services catering to individuals and
groups that visit our attraction at The Empire State Building.'' Added
Pedro Mata, Skyline's Director for Multimedia Marketing and Electronic
Commerce, ''Throughout the course of planning with Infospace's CEO
Naveen Jain and Marketing Director Punam Agrawal, we have remained
focused on developing cross-promotional models that incorporate a mix of
brand enhancement and revenue producing components. As this plan
unfolds, we believe that Infospace's presence on the Internet, combined
with Skyline's unique physical presence within The Empire State Building
and Times Square, two of the world's most visited tourist locations,
will generate significant additional traffic and related revenue for
each of our respective ''sites.''
Headquartered in New York, Skyline Multimedia Entertainment, Inc. is a
holding company engaged in the global development and operation of next
generation entertainment facilities. New York Skyline, Inc., a
wholly-owned subsidiary, owns and operates the ''New York Skyride'', a
multi-million dollar flight simulator attraction located in The Empire
State Building, New York City's number one tourist attraction, which
last year hosted close to four million visitors. New York Skyride is
located on the second floor of The Empire State Building and consists of
a duplex motion simulator theater and adjoining theme store that
provides a virtual and ''zany'' tour of the New York metropolitan area.
The Company's second property is Skyline Virtual Reality, Inc., which
owns and operates ''XS New York'', a 22,000 square foot Virtual Reality
''eventertainment'' center and corporate party facility located in the
heart of Times Square and houses New York's single largest laser tag
battle field.
Infospace.com, The Ultimate Directory, is a leading aggregator and
integrator of content services on the Internet and syndicates its
services to a broad network of affiliates, including existing and
emerging Internet portals and destination sites. Formed in April 1996,
Infospace has acquired the rights to a wide range of content from more
than 75 third-party providers, and in turn, receives more than 200
million impressions per month. Using its proprietary technology, the
Company integrates directory information with other value-added content
to create ''The Ultimate Guide'' to find people, places and things in
the real world.
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Contact:
Jay Berkman or Steven Schwartz
(212) 564-2224 / www.skylinenyc.com |
