Doubleclick Network Signs Six New Brands; Serving 1.5 Billion Ads to 35 Million Users
PR Newswire - September 03, 1998 08:15
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NEW YORK, Sept. 3 /PRNewswire/ -- DoubleClick Inc., (Nasdaq: DCLK), (http://www.doubleclick.net), a leading provider of comprehensive Internet
advertising solutions, has added six more Web sites to the DoubleClick Network. With the addition of the new sites, the DoubleClick Network grows to more than
70 premium-branded sites, reaching more than 35 million users, for which DoubleClick delivers, sells and tracks advertising online.
The six Web sites joining the DoubleClick Network include Home & Garden Television (http://www.hgtv.com), ClearStation (http://www.clearstation.com), MFC
Programmer's Source Book (http://www.codeguru.com), The Trip.com (http://www.thetrip.com) Supernews (http://www.supernews.com) and Copernic
(http://www.copernic.com).
Jonathan Shapiro, DoubleClick's VP Business Development says, "DoubleClick has the reach, technology and media expertise to make online advertising work. We
will continue to offer advertisers the opportunity to target the widest set of demographic segments and interest groups. These new sites build our reach, and are
excellent complements to our existing sites."
"Partnering with DoubleClick adds value for our advertisers. Despite the wide range of advertising opportunities currently available on the Web, we feel DoubleClick
offers both cutting-edge technology and leadership which has been proven again and again in client success stories, " Channing Dawson, Sr. VP of New Media at
HGTV.
The new sites joining the DoubleClick Network include many of the Internet's most popular sites, covering a variety of interests including home, travel, news, finance
and search:
Home & Garden Television (http://www.hgtv.com) offers a web environment for users to browse for home ideas including building/remodeling, design/decorating,
gardening/landscape, crafts/hobbies and food/entertainment. It's distributed to more than 40 million U.S. households. Internationally, HGTV owns 33% of HGTV
Canada and provides much of the Canadian network's daily programming. HGTV's branded programming also can be seen on networks in Japan, Europe,
Australia, Asia and the Middle East.
ClearStation (http://www.clearstation.com) is a financial advisory Web site that helps investors make more profitable investment decisions by identifying and
interpreting stock trends. Doug Fairclough, one of the founding engineers of Wired magazine's Web site, Hotwired, founded ClearStation.
MFC Programmer's SourceBook (http://www.codeguru.com) is one of the most frequented online communities of Windows programmers. It serves more than 3.5
million pages each month. Programmers from practically all companies involved with windows development visit this site including Microsoft, Autodesk, IBM,
Netscape, Sun, Tandem, NASA, Cisco, Oracle, Lotus, Novell, Sony, Hitachi, Marimba, Intel, HP, Compaq and Dell.
The Trip.com (http://www.thetrip.com) is a one-stop Internet-based travel planning and reservation service devoted to the business traveler. This site combines
one-of-a-kind interactive applications, such as airfare database and flight tracker services, with customer service to meet the needs of the business traveler. Users
can obtain round-the-clock air, hotel and car reservations; city guides; airport maps and weather information.
Supernews (http://www.supernews.com) is a leading provider of community-based Web discussion services and Usenet access for individuals, Web surfers, and
Internet Access Providers. Supernews provides more than 30,000 Web-based discussion groups with integrated support for audio, pictures and file attachments.
These capabilities combine, with a focus on browsing rather than searching, have helped Supernews grow to over 45 Million page views per month.
Copernic (http://www.copernic.com) is a search agent software that simultaneously searches more than 30 leading search engines and directories on the Web, then
compiles the results in a standard file that can be saved, organized, shared and even e-mailed. Copernic 98 is the first and only 32-bit multi-threaded Internet tool
that provides a complete solution for gathering, reviewing, indexing, cataloging and managing information on the Web.
Among the leading brand-name publishers who are already members of the DoubleClick Network are: TV Food Network (http://www.foodtv.com), Fast Company
(http://www.fastcompany.com), The Dilbert Zone (http://www.dilbert.com), Automobile Magazine (http://www.automobliemag.com), EDGAR Online
(http://www.edgar-online.com) and Major League Baseball (http://www.majorleaguebaseball.com).
About DoubleClick, Inc.
DoubleClick, Inc.(http://www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers.
Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick,
Inc. has headquarters in New York City and maintains offices in Paris, London, Tokyo, Madrid, Milan, Sydney, Stockholm, Montreal, Toronto, Atlanta, Boston,
Chicago, Dallas, Los Angeles, and Silicon Valley, and currently intends to expand into additional European countries and the Pacific Rim.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned
that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider
the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission. |
