Direct Focus Inc. (DFXI) Message Board

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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Mark Hill who wrote (301)	9/3/1998 2:04:00 PM
From: Gordo	Read Replies (1) of 768

Mark, Thanks for the info, and congrats on talking to the big guy. I have never spoken to Brian Cook, just to Rod Rice. It sounds like the company has all the bases covered on this one - I guess we will have to see what consumers have to say. I did finally manage to get onto the website instantcomfort.com today. Gives all the facts about the product, although doesn't really sell me on why I would want to buy one, (other than the individually controlled comfort sides). I'll have to get a copy of the video to see what the "sales pitch" is. I am also curious about a 5-7 year life expectancy of Bowflex sales. I know from talking to Rod in the past that the useful life of a commercial is only 1-2 years. Are they planning a new set of commercials, or new distribution or other approaches to extend the life? I'll call Rod to get a copy of the video, and also to pose this question. gord

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