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Technology Stocks : Cyrix 1 Where anything goes
CYRX 8.690-0.8%Nov 14 9:30 AM EST

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To: fuchi who wrote (38)12/18/1996 4:12:00 PM
From: Mark A. Forte   of 640
 
I've seen the TV ads. With the limited resources at Cyrixes command a license agreement is the way to go. These guys are brilliant engineers but don't seem to have to marketing skills. I thought the decision to market a Cyrix PC was a bad one. There is high value in name recognition. With a licence agreement everyones box could be saying Cyrix inside. If you are a bug trying to fight a giant you should get in his eye.
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